Aaaaaah. The bane of a creative. I am overly frustrated(yet happy..) to see this idea brought to life by Louis Vuitton. Had the EXACT same idea for a luggage brand back in Uni. My only regret, was to NOT push for it. Oh well.
It’s not asurprise that proton has finally decided to unveil its newest addition to its fleet of cars. A friend asked me what I thought about it. And I went blank for a couple of minutes because I didn’t know what to expect of proton anymore. They tend to have this unexpectedness (which can sometimes be utter randomness). Which doesn’t give it a flow of what exactly they a trying to achieve.
First of its re-vamp was the Savvy. It was a pretty decent looking but shite driving car. Goes from 0-100 in 100 minutes and takes corners like a rabbit on skates. Much like the Perodua MyVi. Which is far worse. We then had the Satria Neo.. A beautiful looking car.. A little cheap on the inside (and outside) but drives beautifully. I can say this as it was my first (and only) car! Lol.
Then they came out with the new Saga. And then popped up the Persona. And then.. This new one. See where I’m coming from?
There’s no.. flow of consistency. It’s like the team must’ve sat in a room and thought of new things to come up with instead of asking WHY should they be coming up with a Persona when the Saga is ultimately the same of its class? It’s just the same thing as coming up with two Boeing 747’s but the only difference is the looks. To bring it down to earth, like producing a Maserati GT and a GT 2. Both with similar specs. Same engine etc. but with a different colour and headlamps. How creative is that?
Putting aside my rants, I do have to congratulate the team behind Proton for having the balls to go ahead with a different approach to things. Own designs. Own engine. Own craftsmanship. We are pretty lucky that we have got a national car unlike our other neighbouring countries. So kudos first of all to Tun Mahathir for having a vision of steel for Proton. Let’s just hope the current board have the same nerves as you did Tun.
Funnily enough, a friend of mine mentioned that he once worked for proton at a dinner event. Hilarious bit was that nearly ALL the Proton employees including the senior bosses weren’t driven in a Proton but their German competitors instead. How funny is that?
Please excuse the unintended spelling and grammar mistakes. iPad. You know what it’s like.
Why are 90% of car ads lacking personality and character? Aren’t all cars individual, don’t they deserve a presence and a life? All the neutral backdrops and the retouched imagery is killing me. Has anyone actually shown a car covered in dirt recently?
This ad for Kia’s new Sportage really toppled me over last night, it’s soul destroying to watch this and I can’t quite believe that it’s on TV.
‘They thought about driving it in slow motion through a mountain stream before cruising up an insanely steep hill followed by a sweeping view from a helicopter and finally meandering to the edge of an amazing precipice. But they thought it didn’t need it.’
Maybe some of that would have given the car some character and some personality. Sometimes it’s good to do things different and it’s important if you want to stand out but this doesn’t quite cut it, it’s lazy. Very boring and dull like most other car ads.
I agree. FULLY. Will car ads like these end up in the furniture ads category? Dull. Dead.
Just saw this a couple of minutes ago from Campaign Brief’s blog. I find it very interesting that they mentioned ‘Join the conversation online’ at the end of the spot. Now that’s funny. What conversation are they talking about? What’s this conversation supposed to be?
I remembered Graham Fink telling us that sometimes(maybe all the time) it’s worth putting your middle finger and try to cut out bits you don’t actually need!
The State of Play seems like a pretty interesting proposition. How does MILO actually do that? In this case, I supposed it’s trying to link with the whole fact that MILO gives kids the energy to run and play. But where does it say that in the ad?
Adding to that, I just think they could’ve done much more with the proposition. :\